The three phases of acceptance of a new theory

Super CooperatorsReading Martin Nowak & Roger Highfield’s verygood ‘Super Cooperators’, there’s this observation:

“There’s a telling joke among scientists that every new theory has to pass though three phases of “acceptance”: first, it is completely ignored; second, it is obviously wrong; and third, it is obviously right, but everyone knew that anyway.” (p63 of the 2011 Canongate edition).