Have you ever organised an event that is free to attend? Perhaps something you advertised on Facebook, or using Eventbrite?
You book a venue that has, say, enough room for 100 attendees.
You get a great speaker, or an activity that has a lot of appeal.
Within a few hours, your 100 places are booked up and you’re turning away attendees.
Then, on the day, only 15 people turn up.
How annoying! Right?
Here’s what I did a few years ago.
I advertised an event (very cool stuff – kids with the then-brand-new Raspberry Pi were invited to meet some geeks who would show them fun things to make at a snazzy central London venue).
I told people that it was free to attend ….. but they would have to pay £10 to book their place, and a £10 note would be given back to them when they arrived.
There were only a small handful of drop-outs and the un-returned tenners bought a few extra pizzas for everyone else.
I post this here because I want this idea to go mainstream. In my vanity, I suggest we call it the PE method, but if you have a better name for it… go for it!